Legal Information
Last updated: January 2026 · SB Marketing Agency
1. Who We Are
SB Marketing Agency is a digital marketing business specialising exclusively in paid advertising (Meta Ads) for construction companies based in the United Kingdom. We operate as a sole trader or limited company and are committed to handling all personal data responsibly and in accordance with applicable UK law. For any enquiries regarding this policy, contact us at SBmarketing_uk@outlook.com.
2. What Data We Collect
When you submit a booking or enquiry form on this website, we collect the following personal information:
- Full name
- Company name
- Phone number
- Email address
- Preferred contact time and day
- Any additional information you voluntarily provide in the message field
We do not collect payment information, sensitive personal data, or any data from minors. We do not use cookies for tracking or analytics at this time.
3. How We Use Your Data
Your personal data is used solely for the following purposes:
- To contact you regarding your enquiry or booking request
- To discuss our advertising services with you
- To arrange and conduct a strategy call at your preferred time
- To send relevant follow-up communications related to our services
We will never sell, rent, or share your personal data with third parties for marketing purposes. Your data is used only in the direct context of your enquiry with SB Marketing Agency.
4. Third Party Services & Data Storage
This website uses Netlify (netlify.com) to host the website and process form submissions. When you submit a form, your data is stored securely on Netlify's servers. Netlify is compliant with GDPR and processes data in accordance with their own privacy policy, available at netlify.com/privacy.
This website uses Google Fonts (fonts.googleapis.com) to load typography. When the page loads, your browser may make a request to Google's servers to retrieve font files. Google may log this request. We do not pass any personal data to Google, and no identifying information is shared. For more information, see Google's privacy policy at policies.google.com/privacy.
Beyond the above, no other third-party services, tracking pixels, analytics tools, or advertising scripts are active on this website.
5. How Long We Keep Your Data
We retain your personal data only for as long as necessary to fulfil the purpose for which it was collected. If no business relationship is formed following your enquiry, your data will be deleted within 90 days. If we enter into a working relationship, data may be kept for up to 6 years in line with UK tax and business record requirements. You may request deletion at any time (see Your Rights below).
6. Your Rights Under UK GDPR
Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights regarding your personal data:
Right of Access
You have the right to request a copy of the personal data we hold about you.
Right to Rectification
You have the right to request correction of inaccurate or incomplete personal data.
Right to Erasure ("Right to be Forgotten")
You can request that we delete your personal data where there is no compelling reason for its continued processing.
Right to Restrict Processing
You can request that we limit how we use your data in certain circumstances.
Right to Data Portability
You have the right to receive your data in a structured, commonly used format.
Right to Object
You can object to the processing of your personal data at any time, including for direct marketing purposes.
To exercise any of these rights, contact us at SBmarketing_uk@outlook.com. We will respond to all requests within 30 days in accordance with UK GDPR requirements.
7. Results Disclaimer
Advertising results vary and are not guaranteed. Clients should allow a minimum of 2 months before expecting consistent lead flow, as Meta's advertising algorithm requires a learning and optimisation period. No specific number of leads, enquiries, or revenue outcomes are promised. SB Marketing Agency is solely responsible for the creation, management, and optimisation of paid advertising campaigns, including ad creative, audience targeting, campaign structure, and budget management. SB Marketing Agency is not responsible for how leads are handled by the client, the client's ability to convert leads to customers, changes to Meta's platform or policies, or any business outcomes beyond the delivery of advertising services.
8. Terms of Service
By booking a call, submitting an enquiry, or engaging SB Marketing Agency for services, you agree to the following terms. These Terms of Service constitute a binding agreement between you ("the Client") and SB Marketing Agency ("we", "us", "our").
8.1 Services Provided
SB Marketing Agency provides paid digital advertising management services, primarily on the Meta platform (Facebook and Instagram). Services may include campaign strategy, ad creative production, audience targeting, campaign optimisation, lead capture landing pages, and lead verification. The specific scope of services will be agreed at onboarding.
8.2 Pricing & Payment
Our standard pricing model charges £7 per verified lead. A lead is defined as a contact who has provided their name, phone number, and a genuine construction-related enquiry within your agreed service area. Unverified enquiries, spam submissions, duplicate contacts, and contacts outside your service area do not count as leads and will not be charged. Payment terms and invoicing frequency will be agreed at onboarding. Ad spend (paid directly to Meta) is separate from and in addition to our management fees.
8.3 Client Responsibilities
The Client agrees to: (a) provide accurate and truthful information about their business, services, and service area; (b) respond to verified leads promptly and professionally; (c) not misrepresent the nature of their construction services in any way; (d) grant SB Marketing Agency permission to use their brand assets (logos, images, business name) solely for the purpose of creating and running their advertising campaigns; (e) comply with all applicable laws and regulations in the operation of their business; (f) not engage in any fraudulent, misleading, or deceptive practices.
8.4 No Long-Term Contracts
SB Marketing Agency does not lock clients into long-term contracts. Services continue on a month-to-month basis and can be cancelled at any time by giving written notice to SBmarketing_uk@outlook.com. Upon cancellation, campaigns will be paused at the end of the current billing period. Any leads generated before the cancellation date remain payable.
8.5 Campaign Ownership & Ad Accounts
Ad creatives, copy, and campaign structures produced by SB Marketing Agency remain the intellectual property of SB Marketing Agency unless otherwise agreed in writing. Upon full payment of all outstanding invoices, the Client may request a transfer of campaign assets. Any Meta Business Manager accounts or ad accounts created by SB Marketing Agency for Client campaigns remain under our management unless transfer is agreed and completed in writing.
9. Limitation of Liability
To the maximum extent permitted by applicable law, SB Marketing Agency shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to: loss of profit, loss of revenue, loss of business, loss of anticipated savings, loss of data, business interruption, or any other economic loss, whether arising in contract, tort (including negligence), breach of statutory duty, or otherwise, even if SB Marketing Agency has been advised of the possibility of such damages.
Our total cumulative liability to you under or in connection with our services, whether in contract, tort, breach of statutory duty, or otherwise, shall not exceed the total fees paid by you to SB Marketing Agency in the 30 days immediately preceding the event giving rise to the claim.
SB Marketing Agency is not liable for: (a) changes to Meta's advertising platform, policies, algorithms, or targeting capabilities; (b) account suspensions or restrictions imposed by Meta; (c) reduced ad performance due to increased market competition; (d) the Client's failure to follow up on or convert leads into sales; (e) any action or inaction of third-party service providers including Meta, Netlify, or Google.
10. No Guaranteed Results — Extended Disclaimer
SB Marketing Agency expressly does not guarantee any specific number of leads, enquiries, conversions, sales, revenue, return on investment, or any other measurable business outcome. All case studies, statistics, and client results referenced on this website are historical examples and are not a promise or guarantee of future performance.
Campaign performance is subject to numerous factors outside SB Marketing Agency's control, including but not limited to: your geographic location and local competition levels, the type and value of construction services you offer, seasonal demand fluctuations, your responsiveness to leads, the strength of your existing brand and reputation, Meta platform algorithm changes, changes in advertising costs and auction competition, and economic conditions affecting the construction industry.
We strongly advise all clients to allow a minimum of 2 months before assessing the full performance of a campaign. Meta's AI-driven targeting system requires a learning period of 1–2 weeks, after which performance typically improves progressively. Clients who terminate campaigns within this learning period may not experience the full benefit of the service.
SB Marketing Agency is solely responsible for generating and delivering verified leads to the Client. The conversion of those leads into booked consultations, quotes, or contracts is entirely the responsibility of the Client. We accept no liability for lost sales opportunities arising from the Client's failure to follow up on leads in a timely or professional manner.
11. Intellectual Property
All content on this website — including but not limited to text, graphics, logos, icons, images, and the overall design — is the property of SB Marketing Agency and is protected by applicable intellectual property laws. You may not reproduce, distribute, modify, or create derivative works of any content on this website without prior written consent.
By providing SB Marketing Agency with brand assets including logos, photographs, and marketing materials, you grant us a non-exclusive, royalty-free licence to use those assets solely for the purpose of creating and running your advertising campaigns. This licence is revoked upon cancellation of services and full payment of all outstanding amounts.
12. Indemnification
You agree to indemnify, defend, and hold harmless SB Marketing Agency, its employees, contractors, and representatives from and against any claims, liabilities, damages, losses, costs, and expenses (including reasonable legal fees) arising from: (a) your breach of these Terms; (b) your use of our services in a manner that violates any law or regulation; (c) any misrepresentation made by you regarding your business, services, or qualifications; (d) any claim by a third party arising from your failure to follow up on or properly handle leads provided to you; or (e) any content, materials, or assets you provide to us for use in your campaigns.
13. Privacy Policy — Full Statement
13.1 Data We Collect
When you submit an enquiry or book a call via this website, we collect: your full name, company name, phone number, email address, preferred contact times, and any notes you provide. We collect this data solely for the purpose of responding to your enquiry or scheduling a consultation call.
13.2 How We Use Your Data
Your data is used to: (a) respond to your enquiry; (b) schedule and conduct a consultation call; (c) send you relevant information about our services if you have requested it; (d) comply with legal obligations. We will never sell your data to third parties, use it for unrelated marketing purposes, or share it with parties not involved in delivering our services.
13.3 Legal Basis for Processing
We process your data under the following legal bases as defined by UK GDPR: Legitimate Interests — responding to your enquiry constitutes a legitimate business interest; Consent — by submitting the form you consent to being contacted regarding our services; Contract — if you become a client, processing is necessary to fulfil our contractual obligations to you.
13.4 Data Retention
Enquiry data is retained for up to 12 months from the date of submission. Client data is retained for up to 6 years in accordance with HMRC requirements for business records. After these periods, data is securely deleted or anonymised.
13.5 Cookies & Tracking
This website does not use any tracking cookies, analytics cookies, or advertising pixels. No user behaviour is tracked on this website. Google Fonts are loaded from Google's servers, which may result in your IP address being logged by Google as part of their standard infrastructure. We have no control over or access to this data.
13.6 Data Security
All form submissions are transmitted over encrypted HTTPS connections and stored securely via Netlify's GDPR-compliant infrastructure. Access to submitted data is restricted to authorised personnel at SB Marketing Agency only. In the event of a data breach that affects your rights and freedoms, we will notify you and the Information Commissioner's Office (ICO) within 72 hours as required by UK GDPR.
14. Service Changes & Termination
SB Marketing Agency reserves the right to modify, suspend, or terminate services at any time with reasonable notice. We also reserve the right to refuse or discontinue services to any client whose business activities we consider to be unlawful, misleading, harmful, or incompatible with our operating standards.
Either party may terminate the service arrangement by providing written notice via email to SBmarketing_uk@outlook.com. Termination does not relieve the Client of any outstanding payment obligations for leads or services already delivered.
15. Governing Law & Jurisdiction
These Terms and any dispute or claim arising out of or in connection with them (including non-contractual disputes or claims) shall be governed by and construed in accordance with the laws of England and Wales.
Both parties agree to submit to the exclusive jurisdiction of the courts of England and Wales. In the event of a dispute, we encourage both parties to attempt to resolve the matter informally in the first instance by contacting us at SBmarketing_uk@outlook.com before initiating any formal legal proceedings.
16. Amendments to These Terms
SB Marketing Agency reserves the right to update or amend these Terms at any time. The current version will always be available on this website. Continued use of our services following any amendment constitutes acceptance of the updated Terms. Where changes are material, we will endeavour to notify active clients by email with reasonable notice before the changes take effect.
Legal & Privacy Enquiries
SBmarketing_uk@outlook.com
We will respond to all legal, privacy, and data protection enquiries within 30 days. For general business enquiries, please use the contact section on our website.
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